By creating a customized, online fundraising page, you eliminate a lot of the headaches of traditional fundraising mechanisms. Direct mailing, solicitation calls, and donation boxes can be costly, wasteful, time consuming, and intrusive. But online fundraising is essentially free, and it allows your donors to support you on their time.
It is also important to remember that fundraising online does not remove the personal element of raising money for a loved one. GiveForward is a tool that makes your fundraising easier, but you still have to share your story, find supporters, and demonstrate why this fundraiser is important to you. Think of GiveForward as a complement to your other fundraising efforts.